Good web design will include some of the personality of your business as well as showcase your products and services. But you don’t want it to cost an arm and a leg. I get it.
Your website will become your online home base representing to the world what your business is all about. There are many platforms to choose from. WordPress (not to be confused with WordPress.com) is one of the most versatile and allows for customization. WordPress has the largest piece of the website market powering over 27% of the world’s websites. Webscape Design & Consulting also uses other platforms for web design, web development and upgrading existing websites.
WordPress is a great Content Management System (CMS) that allows you to edit your website on your own. So if you’re a do-it-yourself type and like to be self-sufficient, you’ll have the option of maintaining the website yourself. (Yup, I can teach you how to do that.) If you don’t need much customization, or you have a tight budget, there are other platforms that may be better for you than WordPress.
Your web host is very important to the success of your website. Choose a host that is optimized for WordPress, is fast and has great support that never keeps you waiting and you’ll be ahead of the game. SiteGround is one of my favorite hosts for all of those reasons and is why I have an affiliation with them. SiteGround offers excellent uptime, customer service and strong security.
Maybe you’ve been through the website design and website development process before and have a website but it’s looking outdated. Or maybe your website isn’t mobile friendly so it’s nearly impossible to read on smaller devices. You want your prospects to think you’re on top of your game, right?
You may not need an entirely new website, but it’s important that you provide a good user experience while visitors are on your site. Sometimes just making some web design and content upgrades to your current website is all you need to get a fresh new look that’s more welcoming and will engage your visitors.
What if your biggest problem is that your site has inadequate search engine optimization? In that case your site won’t rank well so you may not get the amount of traffic you’d like to see from the internet. We incorporate basic SEO into all of the websites we build. But if you’re in a competitive market, and who isn’t, you may need additional on-site and off-site search engine optimization.
No website yet? Well, let’s get crackin’ and get your business online where the rest of the world lives!
These days a responsive website design is imperative because the majority of online searches are now performed on mobile devices such as smart phones and tablets. If your website doesn’t adapt to smaller screen sizes your site will not provide a good user experience. Google is all about the user experience (UX) and will penalize sites by not ranking them as high in the search engine results.
Website design involves a process through which we turn your ideas into a fully functional and aesthetically pleasing website.
The process includes the Planning, Building and Maintenance phases described below.
Companies often also request search engine optimization to really make an impact with their online presence.
Here’s your first question: “If you had a website, what would it look like and what would you like it to do?”
This is when we spend some time together to discuss everything you want your website to do for you. I’ll ask you lots of questions about your business and help guide you with recommendations. We’ll talk about social media, your competition and how you differ from them and can stand apart.
I’ll do research on your competition as well as determine the most appropriate keywords to bring your site the most visitors and conversions.
Once we have the website design, layout and functionality figured out, it’s on to the exciting part; the building phase!
The building phase is where it all starts coming together and you’ll see your ideas become a reality. This is the fun and exciting part where I do my geek thing.
This is also when I build in basic search engine optimization to help your website get found by people searching for your products or services. Add-on search engine optimization packages are available and may be needed if your business has a lot of competition or if you want to ensure staying power with the highest possible ranking.
I’ll keep in touch with you on a regular basis to make sure we’re on the same track. And I may show you a preview of the website as certain pieces or pages come alive.
Think of your website as a living being that needs tender loving care on a regular basis. It’s not over when the website is built and published.
Want peace of mind? A Care Plan package ensures you have the latest software versions (WordPress core, themes, plugins), backups, security and more.
Keeping your site up to date reduces your site’s vulnerability from hackers. You could do this yourself, but sometimes updates don’t go as planned and you may not know what to do if you break your site.
I’ll help you figure out the best maintenance options for you and your website.