Without search engine optimization (SEO) your visitors will see your online competitors but may not know your business even exists. Let’s change that with some SEO consulting and you’ll see that SEO makes all the difference in whether your website gets seen.
If your site isn’t optimized for search engines you’re not likely to get the visitors your business needs to prosper. You need more than just a pretty website to get found online.
SEO has many facets, but basically it relates to telling the search engines about your business in such a way that you’re seen as an authority in your profession. This is much easier said than done and it takes time and consistency which is why having an SEO Consultant can be critical for your business.
Content is still king and that’s a great place to start because you have complete control. Google is all about the experience your visitors have while on your website. Search engines want you to provide visitors with valuable and helpful information.
SEO involves more than just putting keywords into your content. It’s also important to think about how to word your domain name, your site’s pages and the text that Google will display in the search results. There are many other factors involved in search engine algorithms and they change with some frequency.
Google and the other search engines are in control of the rankings. If you want your business to rank better you’d better know what they want. For example, you’ll need to convince them that you’re an authority in what you do and it’s helpful to have other relevant websites link to yours to establish this. Properly using social media can make a dramatic difference here.
Backlinks must be meaningful in that referring websites should have some natural connection with your business. For example, it would make sense for a landscaping business to have a referring link from a stump grinder. It might also make sense for an excavation business or a landscape supply company to refer to landscaper’s site. But it would not be relevant for the landscaper’s sister to put a link to his site from her hair salon website.
Need more convincing? Check out this article by Forbes entitled 7 Reasons Why Your Business Should Invest In SEO.
Organic rankings are efficient and inexpensive. That’s great, and that’s the goal, but it can take a lot of time, effort and patience to build up to a good position in those rankings. Especially if you have some stiff competition.
Let’s not beat around the bush here. There’s so much time-intensive research and other work involved in ranking a site, SEO consulting isn’t cheap. But if you’re willing to settle in and let us do the work for you, the payoff can be quite rewarding.