Promotional Products Website – Torrington, CT

More Than Words, LLC hired us to design and develop their custom promotional products website. Their business provides custom embroidery services, digital printing and silk screening on garments. They  also customize promotional items such as pens, mugs, lanyards, key chains and so much more. Scout uniforms, school uniforms, sports team uniforms, varsity jackets and safety apparel for service personnel can also be customized. More Than Words already had a website which is used to order school uniforms, but they needed another website to describe all their other services.

The Approach

The owner knew they would need search engine optimization because they wanted to get found on the web and drive more customers to the store. The website needed to impart information about their services and give visitors customization ideas by displaying pictures of completed jobs. There are several application techniques used for different types of fabrics for custom apparel and those differences were indicated for each process in a chart format. The business is family run and oriented so they wanted to let visitors know something about themselves and their family. Given the type of business, we wanted to add a bit of movement to the website including a rotating headline on the home page and animated sections on other pages.

The Result

They love their new promotional products website. Their customers are engaging and using the contact forms on the site to ask questions and get quotes. Google Analytics is reporting that the majority of their traffic is coming from organic search so we know the search engine optimization is working well. We’ve also learned that over 60 percent of their traffic is using mobile devices so we’ll ensure that the website always looks great on smaller screens. We’ll also maintain the website on a regular basis through the Website Care Plan they purchased. We’ll monitor the website for security and performance, run backups,  keep the software updated to help prevent hackers, and update the site with new content to keep it fresh.