Massage Therapy Website in Harwinton, CT

A Healing Trail Wellness Center, located in Harwinton, Connecticut, had a very old website that was in need of a rebuild. Their 20th anniversary was a great time to make this happen. The owner, Franci, had created and maintained their massage therapy website over the years but it was on its last legs and the software was no longer supported. The business has a staff of therapists and many types of therapy that needed to be highlighted on the website. The website is also where people go to make their appointments, order gift certificates, meet the therapists, and learn about the many wellness services they offer. With more competition cropping up around them, search engine optimization was an important part of the solution.

The Approach

I think it’s safe to say that when I met with Franci and her office manager they were blown away when I showed them the sitemap and the interactive prototype of the massage therapy website I had already started for them. They fell in love with the first draft and things went pretty quickly and smoothly from there. Franci still wanted to have control over her website to be able to make updates when a new therapist came on board or when she wanted to offer seasonal promotions.

The Result

We scheduled a training session and got Franci up to speed with how to update her shiny new website. With over 20 therapists and visitors scheduling appointments for days, nights and weekends, it’s a pretty busy website these days! And although Franci is hands-on and could do much of the website maintenance herself, she didn’t want the responsibility and she easily saw the value of purchasing a Website Care Plan to make sure her website is safe, secure and humming along.

Visit the Healing Trail Massage Therapy website.