Cycling Coach website for MTB Skills Training in CT

Cycling Coach Website in Burlington, CT

MTB Skills Training is based in Burlington, CT and has been providing mountain bike skills clinics and private coaching for mountain bikers since 2011. Their original do-it-yourself cycling coach website just wasn’t doing it well enough. There were a lot of mountain bikers out there that needed coaching services but the website wasn’t showing up high enough in search to make an impact. Visitors could register for clinics and coaching and pay online to reserve their place, but the process needed to be streamlined and automated so there wasn’t as much manual intervention.

The Approach

Their cycling coach website needed to be completely redesigned with a more inviting and engaging look and feel. And it desperately needed search engine optimization if they had any hopes of getting more business from the web. The following enhancements were completed to improve the website:

  • A new WordPress website provided the content management system they needed to easily update the site with new clinics and events
  • The Woo Commerce plugin was implemented and configured to help with the selling of gift certificates and coaching services.
  • A blog was added to share helpful information and tips
  • An events calendar was added so visitors can see what’s available at different locations
  • A reviews page was added so visitors could read about the experiences of others
  • Social media integration was put in place to encourage following and sharing on Facebook

The Result

Now the website comes up on page 1 in search and the owner reports that the skills clinics are filled to capacity on a regular basis. Visitors from CT, MA, NH, NJ, NY, RI and VT are finding the website with searches and this has allowed the coach to branch out to other areas and be more profitable. Visitors can register for clinics and coaching without having to contact the owner in advance. The FAQ page provides answers to the questions most asked and saves visitors from having to make a phone call to get answers.

Visit the MTB Skills Training website.

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