CPA Firm Website – Torrington, CT
Barron & Company, LLP is a CPA firm based in Torrington, Connecticut. They specialize in tax planning and preparation, financial statement preparation, full-charge bookkeeping, full-service payroll as well as consulting and advisory services. Their CPA firm website was years overdue for an update. The site looked really old, didn’t represent their branding, and needed a total overhaul. Adding in some search engine optimization was also a necessity.
The Approach
Having weekly check-in meetings scheduled with the team was key in keeping the project on schedule with this busy firm. They had a specific image they wanted worked into the design on the home page. They also had a couple of layout ideas they’d seen on other websites that they wanted incorporated. Our primary goals for the CPA firm’s new website included the following:
- Mobile friendly responsive layout and design
- Improved navigation and ease of use that would better engage their visitors
- Reorganization of the web pages and structure for SEO
- A blogging platform to share important financial and tax-saving tips and information with clients and subscribers
- Site security with an SSL certificate to gain https:// status and the padlock security icon
The Result
Barron and Company is very pleased with the look and feel of their new website which loads in 1.5 seconds and provides a great user experience. Webscape Design will manage and maintain the website for them so they don’t have to concern themselves with the safety and security of the website.
Their manual process of gaining subscribers to their newsletter and sending monthly emails is now automated. Webscape Design will be handling the email marketing piece using their new email marketing provider. We will publish their weekly News blog posts to continually add new content to the site to keep it fresh. The posts will also keep their clients informed of tax-saving tips, tax law changes, tax deadlines and other financial information. The new email marketing campaigns will drive traffic to their new website, keep visitors on the site for longer periods, and will consequently help to improve their rankings in search.
Visit the Barron and Company website. You may also be interested in viewing the non-related Barron Financial Group project.